In today’s society the issue of the environment and respect for nature is gaining in significance and awareness with consumers. The Common market codes, starting from 1990, regarding the question of food safety, together with the recent food scandals has highlighted the consumer need for healthier foods produced with methods respecting the environment. Hand in hand with this, there is a new consumer demand for alternative forms of tourism in contact with nature to recuperate from the frenetic rhythms of city life. In this context, the idea of developing the area in question, the Parco delle Madonie, (Madonie Park) is both sustainable and attractive given the noteworthy natural landscape that still exists, in addition to the beauty spots, the fact that it is not too distant from the coast, the plentiful tourist hospitality infrastructures, the numerous heritage sites and venues that could be exploited at a productive, social and environmental level. These goals can be achieved by introducing recreational activities such as hunting, sports fishing and hiking or trekking, as well as other leisure interests and by offering the possibility for engaging in other hobbies, all targeted to developing alternative forms of tourism. Just to name a few, farmstead tourism, hunting and fauna related activities, as well as sustainable agriculture in tune with new consumer needs, with the new programmed development and the concept of environmental tourism also promoted at a Community level.