Consiousness and memory were considered identitary key factors in modern philosophy. The article deals with yhe role played by smells in constituting the identity of the self, on three levels: corporeal (as body smell), social-cultural (negatively, by means of the prejudices against the stench of poor and strangers, and positively, as olfactory ideal about being perfumed or inodorous), and personal (as olfactory memory). On the one hand, own’s body smell acts as a principium individuationis. On the other, smells ground a closed and utmost conservative community. Finally, self emerges by recollecting his/her own «stories» and memories about smells.