The data show that TV has been slowly but progressively leaving its central place in the leisure time of Italian people in the years 1995-2000. The number of non-TV (a/ipoTV) members of the audience has been paralelly increasing. The proposed analysis, realised at the Osservatorio sul tempo libero - Dipartimento di Sociologia e Comunicazione - Università degli Studi La Sapienza, Rome has shown that the less cultured social areas are primarily moving away from TV, even if the reasons why the subjects are put in a more o less marginal place into the TV mainstreaming are more complex and often deeply heterogeneous. In this case a multivaried Istat Multiscopo data processing has been useful. In the first of the three specific TV clusters, moving away from TV seems to be only a residual condition towards a general lack of cultural opportunities and relational spurs in the leisure time. In the second group of subjects, the weak daily TV consumption is strictly complementary to a media mix of clear generalist mark, and to a position of the subjects in extremely active and full social webs. In the third cluster, finally, moving away from TV seems to be a natural way of finding a landingplace for very advanced multimedia paths, where low levels of TV consumption result crowned in a fully incremental way by the affiliation to the new technologies and interactivity languages.