The objective of this analysis is to describe the new image of the adults in present day society and its influence on the young people. The present-day adults want to show themselves as non adults, like people living an eternal youth. They transform their faces, their bodies and their behaviour to be like those who are really young. The denial of one’s own age influences the choices of the young because adults communicate that Youth is the only age that is worth living. This message tells young people that growing up is useless and longing to plan for a future life is useless too.