Towards the fiction economy
We are moving towards a new form of modernity, where the two terms culture and economy are deeply entangled. That means that the culture and the information are a structural and not an over structural paradigm. As a consequence we have that consumption is no more the simple and destructive final step of production but on the contrary, an activity generating values. The economy enters in the world of the life thorough aesthetical processes. This leads to the emerging phenomena of fiction economy, where the imaginative media power becomes an economical power.