The article proposes some remarks on the relationship between the contemporary practices of identity and the more and more worldwide media landscape. The remarks begin from a research lead on the exemplar case of Al Jazeera, by starting from the typically glocal logics that it embodies and supports. Actually Al Jazeera represents a media experience that is an Arabian answer to the western-style globalization because of its history and structure. In Arabian people’s opinion, as the interviews show, it is a central lens through which they can have an idea of the world in its globality and out of stuffy cultural schemes. At the same time it offers an occasion to satisfy needs of identity and rootedness that globalization continuously challenges.
The result is the construction of a new totally medial communitarian form. An imagined community that fits to the routes of globalization without getting out of the ever pressing needs of identification.