The author reflects on aesthetics as the main distinctive trait of post-modern society; aesthetics in terms of ability to experience feelings and basis of post-modern tribes. It characterises people’s attitudes, who are not concerned with the consequences of theirs acts, but with the acts themselves (e.g. in affects, politics, production, and
economy). Indeed, there is a strong desire of living the present: this is similar to the eternal paganism and accompanied by a return to ancient and archaic world. The logic of aesthetics is thus defined as participating to general creativity of life, as well as to its consumption. Further discussion and argumentation follow.