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Immagini, marketing urbano, percezioni diffuse
Author/s: Luca Davico 
Year:  2006 Issue: 81 Language: Italian 
Pages:  16 Pg. 35-50 FullText PDF:  95 KB

Today the towns compete to attract investments and resources, organizing city marketing strategies to improve own national and international images. This paper present the results of research on the Italian metropolis images, on their importance in the mass media, on the knowledge and attention levels in the public opinion of Italy, Germany, France, Great Britain.

Luca Davico, in "SOCIOLOGIA URBANA E RURALE" 81/2006, pp. 35-50, DOI:


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