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La pubblicità è ancora l’anima del commercio? Vecchie e nuove strategie per vendere i prodotti
Author/s: Ariela Mortara 
Year:  2009 Issue: 116 Language: Italian 
Pages:  8 Pg. 45-52 FullText PDF:  265 KB
DOI:  10.3280/SL2009-116005
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Is advertising still the soul of trade? - The aim of the paper is to analyze the evolution of advertising, through the different theories applied to understand how advertising work. After a brief introduction, the paper describes the advertising’s evolution from a simple tool used to help the products’ selling, to the actual complex and multiform phenomenon.
Keywords: Advertising, mass media, suggestion, persuasion, information, Internet

Ariela Mortara, in "SOCIOLOGIA DEL LAVORO " 116/2009, pp. 45-52, DOI:10.3280/SL2009-116005


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