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La rivoluzione inavvertita del web sociale e i consumatori connessi
Author/s: Artieri Giovanni Boccia 
Year:  2009 Issue: 116 Language: Italian 
Pages:  10 Pg. 53-62 FullText PDF:  275 KB
DOI:  10.3280/SL2009-116006
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The unperceived revolution of social web and the linked consumers This paper analyzes the emerging reality of consumption defined by networked publics/consumers. The concept of networked publics refers to a different relation between cultural practices, social relations and evolution of media toward a digital connection. He’s an alternative to terms such as audience or consumers and underline the evolution of the forms of people’s connections by media. Now publics are communicating more and more through complex networks that are bottom-up, top-down, as well as side-to-side. Publics can be reactors, (re)makers and (re)distributors, engaging in shared culture and knowledge through discourse and social exchange as well as through acts of media reception.
Keywords: Networked publics, convergence culture, consumption, communication, Web 2.0

Artieri Giovanni Boccia, in "SOCIOLOGIA DEL LAVORO " 116/2009, pp. 53-62, DOI:10.3280/SL2009-116006


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