Food quality and competitive system The changes in the competitive scenario which agribusiness companies must deal with have determined the transition to an economic model in which the territory assumes an increasingly more important role. The objective of this work is to contribute to the broad debate on sustainable competitive development in a local key, to understand what could be the possible repositioning strategies for the agribusiness sector. This study, starting with the traditional determinants that, according to Porter, differentiate the competitive advantage of a country/territory system, aims to identify "particular" variables which will allow the focalization on a "sustainable" competitiveness in a territory. Furthermore, given the centrality of agribusiness in a strategy of competitive sustainable development, the most significant elements that characterize the baseline scenario are presented and possible strategic options for the sector are analyzed. Finally, a possible strategy is proposed for the overall development of agribusiness to enable this sector to contribute to a sustainable competitive development orientated on a "quality of system" approach.
Keywords: Competitiveness factors, sustainability, territory, agri-food quality, agricultural policy
Jel Code: Q13, Q01, D18