La comunicazione: un valido strumento per la competitivit&#224; delle aziende vinicole

Stefania Chironi; Marzia Ingrassia

doi:10.3280/ECAG2010-002004

The power of communication as one of the most important marketing tool for competitiveness of wine producers

Journal Title: ECONOMIA AGRO-ALIMENTARE

Author/s: Stefania Chironi, Marzia Ingrassia

Year:  2010 Issue: 2 Language: Italian
Pages:  15 Pg. 43-57 FullText PDF:  514 KB
DOI:  10.3280/ECAG2010-002004
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Keywords: Communication, competitiveness, cluster analysis, wine
Jel Code: Q13, M31, C39

Stefania Chironi, Marzia Ingrassia, The power of communication as one of the most important marketing tool for competitiveness of wine producers in "ECONOMIA AGRO-ALIMENTARE" 2/2010, pp. 43-57, DOI:10.3280/ECAG2010-002004

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