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Promotion policies in the wine market
Author/s: Vasco Boatto, Luigi Galletto, Luca Rossetto 
Year:  2011 Issue: 1-2 Language: Italian 
Pages:  45 FullText PDF:  658 KB
DOI:  10.3280/ECAG2011-001015
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Keywords: Wine market, strategic group, Vqprd, Consortium, promotion
Jel Code: L11, M31, Q13

Vasco Boatto, Luigi Galletto, Luca Rossetto, Promotion policies in the wine market in "ECONOMIA AGRO-ALIMENTARE" 1-2/2011, pp. , DOI:10.3280/ECAG2011-001015


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