Integrated Production (ip) has evolved over time, from Integrated Pest Management (ipm) to a more comprehensive approach, introducing new features favouring sustainability. Since ip, unlike organic production, is not based upon eu regulations, large retail chains as well as regional authorities have introduced different ip standards, generating an increase in production costs without benefits for consumers. This paper presents the results of a survey aimed at evaluating the attitudes of consumers towards the introduction of ip national certification, which is now possible in accordance with reg. 1783/2003 (national quality schemes).
Keywords: Fruit, vegetables, integrated production, food quality standards, cap
Jel Code: Q130