The present paper shows the results of a research carried out on a particular alternative food channel - the Organised Demand and Supply Groups (godo) of Umbria (Italy) managed by the Italian Association for Organic Agriculture (aiab). It is very interesting in terms of management, size (number of firms and consumers members involved) and relative growth rates. The analysis was carried out by systematising data and quantitative information available at godo and by administering questionnaires to consumers members in order to collect information about socio-economic characteristics and consumer behaviour. Then, the consumer profiles have been identified by the application of the Cluster Analysis. At last, the consumer profiles analysis has allowed us to formulate some suggestions in order to improve godo’s organization.
Keywords: Organic Food, consumer association, responsible consumption
Jel Code: D12, Q13
Elena Viganò, Angela Mariani, Chiara Taglioni, Biancamaria Torquati, Consumers and alternative channels of organic food: the case of Organised Demand and Supply Groups (GODO) of AIAB-Umbria in "ECONOMIA AGRO-ALIMENTARE" 1/2012, pp. 173-194, DOI:10.3280/ECAG2012-001008