Editoriale. The three service marketing paradigms: which one are you guided by?
Journal Title: MERCATI E COMPETITIVITÀ
Author/s: Evert Gummesson
FullText PDF: 480 KB
(DOI is like a bar code for intellectual property: to have more infomation:
Evert Gummesson, in "MERCATI E COMPETITIVITÀ" 1/2012, pp. 5-13, DOI:10.3280/MC2012-001001