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Do service firms benefit from diversification? the moderating effect of competitive intensity and firm size
Journal Title: MERCATI E COMPETITIVITÀ 
Author/s: Claudio Giachetti 
Year:  2012 Issue: Language: English 
Pages:  17 Pg. 87-103 FullText PDF:  515 KB
DOI:  10.3280/MC2012-002009
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Despite much ado about the effectiveness of ‘product’ diversification, there is very limited knowledge about the impact of ‘service’ diversification on firm performance. By taking a resource-based perspective, this study explores the service diversificationperformance relationship. Results show a consistent inverse U-shaped relationship between service diversification and firm performance, with the slope positive at low and moderate levels of service diversification but negative at high levels of service diversification. Moreover, results show that competitive intensity negatively moderates the relationship between service diversification and performance, while the moderating effect of firm’s size is not significant. Hypotheses are tested with data on 52 Italian facility management firms over the 2000-2009 time period.
Keywords: Service diversification, performance, competitive intensity, firm size, facility management, service industry

Claudio Giachetti, in "MERCATI E COMPETITIVITÀ" 2/2012, pp. 87-103, DOI:10.3280/MC2012-002009

   

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