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Positive and negative aspects of marketing models in the assessment of the sustainability problems in the transport sector
Journal Title: MERCATI E COMPETITIVITÀ 
Author/s: Gianni Cozzi 
Year:  2012 Issue: Language: Italian 
Pages:  22 Pg. 147-168 FullText PDF:  514 KB
DOI:  10.3280/MC2012-004009
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The medium-term (2030) scenarios concerning the territorial mobility growth of people and goods on a global scale agree on a considerable increase of energy consumption and of harmful emissions (in particular of carbon emissions). The transport sector is responsible for this increase, in spite of many technological and organizational innovations. After the description of this scenario, the paper analyses the marketing models more adopted in the transport sector, and it evaluates their positive and negative aspects in the assessment of the sustainability problems of the growth in this specific business area.
Keywords: Environmental sustainability, energy sustainability, transports, infrastructure nodes, infrastructure networks, expectation scenarios

Gianni Cozzi, Positive and negative aspects of marketing models in the assessment of the sustainability problems in the transport sector in "MERCATI E COMPETITIVITÀ" 4/2012, pp. 147-168, DOI:10.3280/MC2012-004009

   

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