The paper concerns the cinematographic representations of Sardinia offered by Luce Institute’s documentaries and newsreels in Fascist Italy. The author underlines how Luce’s production on Sardinia is characterized by a sort of double standard: the traditional vision of an idyllic but also backward Island on one hand, and of a more dynamic region, transformed and projected by the Fascist regime into modernity, on the other. Luce’s different representations are connected to the change in the Fascist power agenda: from the 1920’s "ruralist" mythology, which gave visibility to local exoticism, to the new 1930’s climate. After becoming an imperial power and officially a racist State, Fascist Italy could use cinema as a tool of "civilization" also in specific peripheral national areas like Sardinia, which had already been subjected to discriminatory and pseudo-scientific discourses in Liberal Italy.
Keywords: Luce Institute, Sardinia, Fascism, representations, cinema, Italian periphery