Ambivalent Sexism Theory, proposed by Glick & Fiske (1996; 2011), posits that sexist attitudes encompass considerable ambivalence on the part of each sex toward the other. Such theory argues four dimensions of sexism: benevolent (BS) and hostile (HS) toward women, as well as benevolent (BM) and hostile (HM) toward men. Present study addresses the question of which factors mainly affect each of these dimensions. Male and female participants (N = 253) were given a questionnaire aimed at comparing the effects of different variables through four regression models. Respondents’ gender and ideological characteristics predicted HS, BM, and HM; watching television influences benevolent attitudes (both BS and BM), whereas the use of Internet increases HS.
Keywords: Ambivalent Sexism Theory, gender stereotypes, Social Dominance Orientation, Mass Media, Multiple Regression Models.