The objective of this paper is to provide a focused analysis of the competitiveness of fruit and vegetable exports from two south Mediterranean countries (Egypt and Morocco).We first provide a brief overview of the export flows to the international market, which aims to analyze the dynamics of destination markets and the range of exported products. Then, competitiveness on the European (and Italian) market is analyzed. After an introductory analysis of the dynamics of the Egyptian and Moroccane market shares regarding eu (and Italian) F&V imports over the period 2000-2010 per product category, a Constant Market Share Analysis (cmsa) is developed. This method enables us to further analyze trade performance by splitting up the various imports from Egypt and Morocco into different components (market size, commodity composition, and competitiveness effect). Finally, we provide a discussion on the question of what extent imports from Egypt and Morocco and Italian production might substitute or complement each other and on a discussion on potential price and non-price competitiveness factors. This discussion is further developed with an analysis of third countries’ abilities to comply with the Italian market’s food safety requirements. The paper finishes with a discussion on the prospects for North-South cooperation.
Keywords: Mediterranean Countries, fruit and vegetable exports, competitiveness, Constant Market Share Analysis, food quality and safety
Jel Code: F13, Q17, Q18