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Market niche strategy in a high tech sector: the Esaote case
Journal Title: MERCATI E COMPETITIVITÀ 
Author/s: Cinzia Panero 
Year:  2013 Issue: Language: Italian 
Pages:  24 Pg. 127-150 FullText PDF:  519 KB
DOI:  10.3280/MC2013-003008
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In recent years many studies have outlined the relevance of medium-sized companies in the Italian economy, but the recent recession may jeopardize their development. The paper, based on the case analysis of a company, Esaote, aims at analysing the competitive strategies and organizational solutions adopted by this firm to develop in a high tech sector. The case underlines the relevance of R&S, internationalization and dynamic focalization, and, above all, the company capacity of promptly redesigning its network, to react and anticipate threats and opportunities from the market.
Keywords: High tech sector, medium-sized companies, competitiveness, supply network, case study, recession

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Cinzia Panero, Market niche strategy in a high tech sector: the Esaote case in "MERCATI E COMPETITIVITÀ" 3/2013, pp. 127-150, DOI:10.3280/MC2013-003008

   

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