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Il turismo brasiliano: una nuova e ricca opportunità
Journal Title: QUADERNI DI ECONOMIA DEL LAVORO 
Author/s: Diego D'Ermoggine 
Year:  2013 Issue: 100 Language: Italian 
Pages:  18 Pg. 193-210 FullText PDF:  668 KB
DOI:  10.3280/QUA2013-100008
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The A., after documenting the main information, about the Brasilian economic systemand the potential tourism, mainly outbound, from that big Country, try to clarify the mainqualitative characteristics of current and future Brasilian Tourists. They appears during thepast recent years middle aged, relatively high educated people, with limited knowledges ofItalian historical-cultural resources outside the main Arts Cities, asking for multiple servicersalso personal and family ones, especially for the assistance of the children; it emergestoo a remarkable attention to link the tourism to the shopping of apparel and electronichigh quality products. The A., with reference to Italy, which was fifth in the world in 2012 toattracting Brasilian tourists, underlines the particular situation of the many Italo-Brasiliantourists, historically and culturally linked to past experiences in Italy. Moreover, the A.stresses that in the future there could be many aged Brasilian tourists; therefore, it could beuseful to fulfil adequate strategies to develop this segment of the tourism within the frame-work of global policies aiming to valourize the future remarkable potential demand of tourismservices from Brasil.

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Diego D'Ermoggine, in "QUADERNI DI ECONOMIA DEL LAVORO" 100/2013, pp. 193-210, DOI:10.3280/QUA2013-100008

   

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