Clicca qui per scaricare

Capitale umano e capitale sociale nell’agricoltura multifunzionale: un’analisi delle esperienze di filiera corta nella Campania interna
Titolo Rivista: ECONOMIA AGRO-ALIMENTARE 
Autori/Curatori: Giuseppe Marotta, Concetta Nazzaro, Mariarosaria Simeone 
Anno di pubblicazione:  2013 Fascicolo: 3  Lingua: Italiano 
Numero pagine:  25 P. 149-173 Dimensione file:  470 KB
DOI:  10.3280/ECAG2013-003009
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


The attention to business networks, therefore to the business relationships among companies, supply chain operators, manufacturers and consumers, aimed at commercial transactions, exchange of information, sharing of norms and associations of resources become an asset in the definition of modern strategies of competitive advantage for agribusiness companies. In this perspective, the short chain represents an interesting business model network, rooted in the specific territorial context, which, through specific organizational characteristics and diversified multi-functional activities, is enhanced by human and social resources, internal and external (at the company), and able to act on the local aggregation process and territorial value creation. Share capital and human capital become, therefore, the determining factors for the effectiveness of the short food supply chain experiences, especially in the inland areas, and for wider dissemination and sharing of the value created. Aim of this work is an analysis of the functional relationships between social capital and human capital in farms, diversified and multifunctional, which have taken paths of short chain. For this purpose, the empirical verification aimed to investigate how the quality of human capital affects the effectiveness of relational networks and how it could lead to have impacts on the performance of short chain, improving its ability to create value for the enterprise and for the territory. The results of the study made possible to understand the mechanisms and the strategic variables of this innovative mode of direct governance of transactions between producer and consumer-citizen, in specific territorial rural systems, and to indicate useful policy implications.


Keywords: Multifunctionality, short-wine supply chain, human capital, social capital, value creation
Jel Code: Q12, Q13, Q18, Q19, Q56

  1. Aa.Vv. (2005). The Validity of Food Miles as an Indicator of Sustainable Development. Final Report produced for defra, aea Technology, London.
  2. Aa.Vv. (2008). Average shoppers are willing to pay a premium for locally produced food. Science Daily, 8, Ohio State University.
  3. Anderson, M.G., & Katz, P.B. (1998). Strategic sourcing. International Journal of Logistics Management, 9(1), 1-13., DOI: 10.1108/09574099810805708
  4. Bazzani, C., & Canavari, M. (2013). Alternative Agri-Food Networks and Short Food Supply Chains: a review of the literature. Economia agro-alimentare, 15(2), 11-34., DOI: 10.3280/ECAG2013-002002
  5. Bigsten, A., Isaksson, A., Söderbom, M., Collier, P., Zeufack, A., Dercon, S., Fafchamps, M., Gunning, J.W., Teal, F., Appleton, S., Gauthier, B., Oduro, A, Oostendorp, R. & Pattillo, C. (2000). Rates of Return on Physical and Human Capital in Africa’s Manufacturing Sector. Economic Development and Cultural Change, 48, 4, 801-827., DOI: 10.1086/452478
  6. Birou, L.M., Fawcett, S.E., & Magnan, G.M. (1998). The product life cycle: a tool for functional strategic alignment. International Journal of Purchasing and Materials Management, 34(2), 37-51., DOI: 10.1111/j.1745-493X.1998.tb00047.x
  7. Boland J.R. & Tenkasi R.V. (1995). Perspective Making and Perspective Taking in Communities of Knowing. Organization Science, 6, 4 (July-August)., DOI: 10.1287/orsc.6.4.350
  8. Bordieu, P. (1980). Le capital social. Actes de la Recherche en Sciences Sociales, 31, 2-3.
  9. Bordieu, P. (1986). The forms of capital. In J.C. Richardson (eds), Handbook of theory and research for the sociology of education (241-258). New York: Greenwood Press.
  10. Boschetti, M. (2007). Mercati contadini, un modo per vendere meglio. L’Informatore agrario, 5.
  11. Breustedt, G., & Glauben, T. (2007). Driving Forces behind Exiting from Farming in Western Europe. Journal of Agricultural Economics, 8(1), 115-127., DOI: 10.1111/j.1477-9552.2007.00082.x
  12. Broomhall, D.E., & Johnson, T.G. (1994). Economic Factor that Influence Educational Performance in Rural schools. American Journal of Agricultural Economics, 76, 557-567., DOI: 10.2307/1243666
  13. Brunori, G. (2006a). Il mercato dei produttori. World meeting of food communities, Torino, 26-30 October.
  14. Brunori, G. (2006b). Le esperienze di filiera corta. 8° Rapporto Economia e Politiche rurali in Toscana, Agrisole.
  15. Bullock, S., Bell, S., Jenkins, T., Bullock, C., Hey, J., Bennett, P., Ripley, J., Planck, N., & Smye, J. (2000). The Economic Benefits of Farmers’ Market. Friends of The Earth Trust.
  16. Burt, R.S. (1992). Structural holes: The social structure of competition. Cambridge, MA: Harvard University Press.
  17. Christopher, M. (1996). From brand values to customer value. Journal of Marketing Practice: Applied Marketing Science, 2(1), 55-66., DOI: 10.1108/EUM0000000000007
  18. Cicatiello, C., & Franco, S. (2008). La vendita diretta: produttori, consumatori e collettività. Agriregionieuropa, n. 14.
  19. Coleman, J.S. (1990). Foundations of social theory. Cambridge: Harvard University Press.
  20. Dewar, R.D., & Dutton, J.E. (1986). The Adoption of Radical and Incremental Innovations: An Empirical Analysis. Management Science, vol. 32, 1422-33., DOI: 10.1287/mnsc.32.11.1422
  21. Dyer, J.H., & Nobeoka, K. (2000). Creating and managing a knowledge-sharing network: the Toyota case. Strategic Management Journal, 21, 345-67., DOI: 10.1002/(SICI)1097-0266(200003)21:3<345::AID-SMJ96>3.0.CO;2-N
  22. Fafchamps, M., & Minten, B. (2001). Social Capital and Agricultural Trade. American Journal of Agricultural Economics, 83(3), 680-685., DOI: 10.1111/0002-9092.00190
  23. Fafchamps, M., & Quisumbing, A. R. (1999). Human Capital, Productivity, and Labor Allocation in Rural Pakistan. The Journal of Human Resources, 34(2), Publisher: International Food Policy Research Institute, Food Consumption and Nutrition Division, 369-406.
  24. Freeman, R. (1986). Demand for Education. In O. Ashenfelter, & R. Layard (eds.), Handbook of Labor Economics, North-Holland, Amsterdam., DOI: 10.1016/S1573-4463(86)01009-X
  25. Fukuyama, F. (1995). Trust. The social virtues and the creation of prosperity. New York: Free Press.
  26. Goodman, D. (2004). Rural Europe Redux? Reflections on alternative Agro-Food Networks and Paradigme Change. Sociologia Ruralis, 44(1), 3-16., DOI: 10.1111/j.1467-9523.2004.00258.x
  27. Granovetter, M.S. (1985). Economic action and social structure: The problem of embeddedness. American Journal of Sociology, 91: 481-510., DOI: 10.1086/228311
  28. Granovetter, M.S. (1992). Problems of explanation in economic sociology. In N. Nohria, & R. Eccles (Eds.), Networks and organizations: Siructure, form, and action. Boston: Harvard Business School Press.
  29. Grant R.M. (1996). Toward a Knowledge Theory of the Firm. Strategic Management Journal, vol. 17, Special Issue: Knowledge and the Firm, 110. 102-122.
  30. Harland, C.M., Lamming, R.C., & Cousins, P.D. (1999). Developing the concept of supply strategy. International Journal of Operations and Production Management, 19(7), 650-673., DOI: 10.1108/01443579910278910
  31. Hennessy, T.C., & Rehman, T. (2007). An investigation into Factors Affecting the Occupational Choices of Nominated Farm Heirs in Ireland. Journal of Agricultural Economics, 58(1), 61-75., DOI: 10.1111/j.1477-9552.2007.00078.x
  32. Herdt, R.W., & Mandac, A.M. (1981). Modern Technology and Economic Efficiency of Philippine Rice Farmers. Economic Development and Cultural Change, 29, 375-399., DOI: 10.1086/451253
  33. Hilchey, D., Lyons, T., & Gillespie, G.W. (1995). Farmers’ markets and rural economic development. Community agriculture development series. Ithaca: Cornell University, Farming Alternatives Program, Department of Rural Sociology.
  34. Kalirajan, K.P. (1990). On Measuring Economic Efficiency. Journal of Applied Econometrics, 5, 75-85., DOI: 10.1002/jae.3950050106
  35. Kirwan, J. (2006). The interpersonal world of direct marketing: examining conventions of quality at UK farmers’ markets. Journal of Rural Studies, 22(3), 301-312., DOI: 10.1016/j.jrurstud.2005.09.001
  36. Kogut, B., & Zander, U. (1992). Knowledge of the firm, combinative capacities and the replication of technology. Organization Science, 3: 383-397., DOI: 10.1287/orsc.3.3.383
  37. Lazzarini, S.C., Chaddad, F.R., & Cook, M.L. (2001). Integrating supply chain and network analysis: the study of Netchains. Journal of Chain and Network Science. Wageningen Academic Publishers., DOI: 10.3920/JCNS2001.x002
  38. Lockheed, M.E., Jamison, D.T., & Lau, L J. (1980). Farmer Education and Farm Efficiency: A Survey. Economic Development and Cultural Change, 29(1), 37-76., DOI: 10.1086/451231
  39. Lucas, R.E. (1988). On the mechanics of economic development. Journal of Monetary Economics, 22, 3-42., DOI: 10.1016/0304-3932(88)90168-7
  40. Lummus, R.R., Vokurka, R.J., & Alber, K.L. (1998). Stretegic supply chain planning. Production and Inventory Management Journal, 39(3), 49-58.
  41. Marotta G., & Nazzaro C. (2011). Verso un nuovo paradigma per la creazione di valore nell’impresa agricola multifunzionale. Il caso della filiera zootecnica. Economia Agro-Alimentare, 13(1-2), 215-250., DOI: 10.3280/ECAG2011-001011
  42. Marotta, G., & Nazzaro, C. (2012a). Value portfolio in the multifunctional farm: new theoretical-methodological approaches. Rivista di Economia Agraria, 47(2), 7-36., DOI: 10.3280/REA2012-002001
  43. Marotta, G., & Nazzaro, C. (2012b). Modelli di responsabilità sociale nell’impresa agricola multifunzionale. Agriregionieuropa, 29.
  44. Marotta, G., & Nazzaro, C. (2012c). La creazione di valore in agricoltura: approcci teorico-metodologici. In G. Marotta (a cura di), Nuovi modelli di agricoltura e creazione di valore. Le risorse immateriali nella governance del valore dei sistemi locali campani. Milano: FrancoAngeli.
  45. Marotta, G., Nazzaro, C., & Zylbersztajn, D. (2013). Social responsibility and shared value in agri-food chains: governance mechanisms. Paper presented at the XXI Convegno SIEA, Bologna, 6-7 giugno.
  46. Mathijs, E., & Vranken, L. (2001). Human Capital, Gender and Organisation in Transition Agriculture: Measuring and Explaining the Technical Efficiency of Bulgarian and Hungarian Farms Post-Communist Economies, 13, n. 2.
  47. Mills, B., & Hazarika, G. (2001). The migration of young adults from non-metropolitan counties. American Journal of Agricultural Economics, 83(2), 329-340., DOI: 10.1111/0002-9092.00159
  48. Mollard, A. (2002). Multifonctionnalité externalité et territories. Les cahiers de la multifonctionnalité, 1.
  49. Morgan, J., & Monczka, R.M. (1996). Supplier integration: a new level of supply chain management. Purchasing, 120(1), 110-113.
  50. Nahapiet, J., & Ghoshal, S. (1998). Social capital, intellectual capital and the organizational advantage. Academy of Management Review, 23, 242-266.
  51. Nazzaro, C., & Marotta, G. (2010). Multifunctionality and value creation in rural areas of Southern Italy. Proceedings of the 118th Seminar of the eaae Rural development: governance, policy design and delivery, Ljubljana, Slovenia, August 25-27.
  52. Nohria, N., & Eccles, R. (1992). Networks and organizations: Siructure, form, and action. Boston: Harvard Business School Press.
  53. Omta, S.W.F.O., Trienekens, J.H., & Beers, G. (2001). Chain and network science: A research framework. Journal of Chain and Network Science, Wageningen Academic Publishers., DOI: 10.3920/JCNS2001.x007
  54. Parrott, N., Wilson, N., & Murdoch, J. (2002). Spatializing Quality: Regional Protection and the Alternative Geography of Food. European Urban and Regional Studies, 9(3), 241-246., DOI: 10.1177/096977640200900304
  55. Pecqueur, B. (2001). Qualité et développement territoriale: l’hypothèse du panier de biens et de services territorialisés. Économie rurale, 261: 37-49.
  56. Porter, M.E. (1990). Competitive Advantage of Nations. New York.
  57. Powell, W.W. (1990). Neither market nor hierarchy: network forms of organization. Research in Organizational Behavior, 12.
  58. Putnam, R.D. (1993). Making democracy work. Civic traditions in modern Italy. Princeton: Princeton University Press.
  59. Putnam, R.D. (1995). Bowling alone: America’s declining social capital. Journal of Democracy, 6(1), 64-78., DOI: 10.1353/jod.1995.0002
  60. Putnam, R. (2000). Bowling alone: the collapse and revival of American community. New York: Simon and Schuster.
  61. Putnam, R., Leonardi, R., & Nanetti, R.Y. (1993). Making democracy work. Princeton, New Jersey: Princeton University Press.
  62. Renting, H., Marsden, T.K., & Banks, J.(2003). Understanding alternative food networks: exploring the role of short food supply chains in rural development. Environment and Planning - Part A, 35(3), 393-411., DOI: 10.1068/a3510
  63. Ring, P.S., & Van de Ven, A.H. (1994). Developmental processes of cooperative interorganizational relationships. Academy of Management Review, 19: 90-118.
  64. Rohades, D., & Renkow, M. (1998). Explaining Rural-Urban Earnings differentials in the U.S. Conference Paper of American Agricultural Economics Association, Salt Lake City, Utah.
  65. Romer, D. (1996). Advanced Macroeconomics. New York: McGraw-Hill.
  66. Rowley, T.J. (1997). Moving beyond dyadic Ties: a network theory of stakeholder influences. Academy of Management Journal, 22(4): 887-910.
  67. Simeone, M. (2007). Le determinanti del trasferimento intergenerazionale in agricoltura: un’analisi empirica basata sulla stima di un modello probit. Rivista di Economia Agraria, 4, Edizioni Scientifiche Italiane.
  68. Sini, M.P. (2009). Aspetti del dibattito sulla filiera corta. Agriregionieuropa, 16.
  69. Sonnino, R., & Marsden, T.K. (2006). Beyond the divide: rethinking relationships between alternative and conventional food networks in Europe. Journal of Economic Geography, 6(2), 181-199., DOI: 10.1093/jeg/Ibi006
  70. Tsai, W., & Ghoshal, S. (1998). Social Capital and Value Creation: The Role of Intrafirm Networks. The Academy of Management Journal, 41(4), 464-476., DOI: 10.2307/257085
  71. Uzzi, B. (1996). The sources and consequences of embeddedness for the economic performance of organizations: The network effect. American Sociological Review, 61: 674-698., DOI: 10.2307/2096399
  72. Van der Ploeg, J.D. (2006). Oltre la modernizzazione, Rubettino.
  73. Wasserman, S., & Faust, K. (1994). Social network Analysis. Methods and Applications. Cambridge University Press., DOI: 10.1017/CBO9780511815478
  74. Wilson, P., Hadley, D., Ramsden, S., & Kaltsas, I. (1998). Measuring and Explaining Technical Efficiency in uk Potato Production. Journal of Agricultural Economics, 49., DOI: 10.1111/j.1477-9552.1998.tb01273.x



  1. Simona Giordano, Agrarian landscapes: from marginal areas to cultural landscapes—paths to sustainable tourism in small villages—the case of Vico Del Gargano in the club of the Borghi più belli d’Italia in Quality & Quantity /2020 pp. 1725, DOI: 10.1007/s11135-019-00939-w

Giuseppe Marotta, Concetta Nazzaro, Mariarosaria Simeone, in "ECONOMIA AGRO-ALIMENTARE" 3/2013, pp. 149-173, DOI:10.3280/ECAG2013-003009

   

FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche