The paper presents an old but dismissed concept: co-production of public services. The basic definition is very simple: people who use services contribute to the production of services. The application is more complex: a mutual subsidiary relationship between users, staff and communities. The paper offers an overview of the literature on co-production, through the presentation of three semantics: the overlap of regular and consumer producer (Ostrom and colleagues), the user involvement for service quality (Pestoff and colleagues), the core approach to implementing personalisation (Needham and colleagues). After showing some Italian example, the paper proposes integration between the couple personalisation-coproduction for a new service design.
Keywords: Co-production; Personalisation; Public Service; Service Design