The aim of this research is to analyze whether the engagement of a panel of citizens belonging to active citizens’ groups, when in contact with the participatory culture expressed by the social media, generate a connection between practices and communication repertoires of political engagement and the ones that characterize the social network sites. Through an hybrid methodological procedure, based on interviews and analysis of Facebook walls of the activists, it’s came out that in the social media context, where private and public sphere are deeply related, one can observe an harmonization between political language and disengaged language. The same process has been observed with regard to the typologies of the online civic engagement and the forms of fan culture.
Keywords: Civic engagement, political engagement, networked publics, participatory culture, social media, digital ethnography.