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Trends in middle class as a driver for strategic marketing
Titolo Rivista: MERCATI E COMPETITIVITÀ 
Autori/Curatori: Tamer Cavusgil, Simone Guercini 
Anno di pubblicazione:  2014 Fascicolo: 3  Lingua: Italiano 
Numero pagine:  4 P. 7-10 Dimensione file:  51 KB
DOI:  10.3280/MC2014-003001
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  1. Simone Guercini, Gabi Dei Ottati, Loretta Baldassar, Graeme Johanson, Native and Immigrant Entrepreneurship pp. 7 (ISBN:978-3-319-44110-8)
  2. Simone Guercini, Andrea Runfola, How western marketers respond to the new middle class in emerging market cities: The case of Italian fashion marketers in International Business Review /2016 pp. 691, DOI: 10.1016/j.ibusrev.2015.10.003
  3. Tülin Ural, Betül BALIKÇIOĞLU, Oğuz OYPAN, AN EMPIRICAL STUDY ON ANTECEDENTS OF CONSUMPTION VALUES: THE MODERATING EFFECT OF SOCIAL CLASS in Uluslararası İktisadi ve İdari İncelemeler Dergisi /2020 pp. , DOI: 10.18092/ulikidince.567924
  4. Mehmet Mithat Uner, Aybegum Gungordu, The new middle class in Turkey: A qualitative study in a dynamic economy in International Business Review /2016 pp. 668, DOI: 10.1016/j.ibusrev.2015.11.002
  5. Tendai Chikweche, James Lappeman, Paul Egan, Revisiting Middle-Class Consumers in Africa: A Cross-Country City-Based Investigation Outlining Implications for International Marketers in Journal of International Marketing /2021 pp. 79, DOI: 10.1177/1069031X211028589
  6. Tendai Chikweche, James Lappeman, Paul Egan, Targeting the Floating Middle of Pyramid Consumers in Africa: Revisiting Marketing Mix Considerations in Journal of International Consumer Marketing /2021 pp. 1, DOI: 10.1080/08961530.2021.2006105
  7. Simone Guercini, Andrea Runfola, Developing fashion retail operations to growth in emerging markets in Journal of Global Fashion Marketing /2019 pp. 145, DOI: 10.1080/20932685.2019.1573696
  8. Serena Rovai, Li Jing, The Art of Digital Marketing for Fashion and Luxury Brands pp. 345 (ISBN:978-3-030-70323-3)
  9. S. Tamer Cavusgil, Advancing knowledge on emerging markets: Past and future research in perspective in International Business Review 101796/2021 pp. 101796, DOI: 10.1016/j.ibusrev.2021.101796

Tamer Cavusgil, Simone Guercini, in "MERCATI E COMPETITIVITÀ" 3/2014, pp. 7-10, DOI:10.3280/MC2014-003001

   

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