The ‘Web’ offers tremendous opportunities for companies active in the energy market. The recently deregulated European Public Service Market has created massive challenges and opportunities which has in turn created innovative marketing strategies. This study will examine the basic research questions: "To what extent have internetbased marketing strategies changed the energy companies?" "How do consumers perceive the quality of service delivered by ‘Web-based operations?" To answer these questions this study will analyse data of a recent research on customer satisfaction carried out by ATP management about Aceaelectrabel, a local Italian energy utility. To further explain the characteristics of internet marketing policies, a review of internet marketing literature is proposed.
Keywords: Energy, internet, marketing, customers, quality, public services.