This paper would be a reflection on the pair of opposites represented by the terms "transformation" and "continuity" within analytical practice, and their fortunes as influenced by the "spirit of the age". The rapid expansion of digital technologies on a global scale also concerns the intimate and private space of the analyst/patient relationship, making any debate of such transformation imperative. The Internet and its associated methods of communication have crossed the boundaries of the setting. This paper does not concern itself, therefore, with developing a survey of new media, but rather with carrying out a critical analysis of the phenomenon of digitalization intersecting with analytical practice from a standpoint neither preliminarily adverse nor favourable, proposing an interpretation which maintains the "continuity"/"transformation" dialectic by means of the integration of a cultural dimension understood as a "horizontal" archetype. The methodological approach adopted in the work is to borrow from disciplines in neighbouring fields, such as philosophy and sociology, referring to authors such as Bloch, Trevi, McLuhan and Heidegger as principal points of reference.
Keywords: Internet, Analytical Practice, Smartphone, Zeitgeist, Posthuman, Psychotherapy