Clicca qui per scaricare

I flussi dell’uva verso la vinificazione: un’analisi comparata per regioni e macroaree
Titolo Rivista: ECONOMIA AGRO-ALIMENTARE 
Autori/Curatori: Simonetta Mazzarino, Alessandro Corsi 
Anno di pubblicazione:  2015 Fascicolo: 1  Lingua: Italiano 
Numero pagine:  30 P. 29-58 Dimensione file:  232 KB
DOI:  10.3280/ECAG2015-001003
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più:  clicca qui   qui 


Analysis of data drawn from Agriculture and Industry Censuses highlights the fragmentation that still characterizes the winemaking supply chain in all its phases. This fragmentation has obvious consequences for the grape and wine supply markets, which are further exacerbated by the large number of varieties and territorial designations available in Italy today. Next, the analysis focuses on the flow of grapes annually processed by winemakers. Based on grape harvest and wine production data (for 2012), that winegrowers and wine-makers must compulsorily declare, grapes flows within the supply chain are estimated in order to assess the importance of the various (agricultural and non-agricultural) actors in the winemaking industry. The analysis suggests that the roles played by the various categories of players in the supply chain depend contextually on the territories where they operate and on the quality of the wines. This implies the existence of different wine supply-chain models in Italy. Finally, the paper analyses the wine grape markets, distinguishing between ‘external’and ‘internal’markets. In ‘external’markets (sales of grapes to wine-makers by farmers or to cooperatives by non-members), prices depend on the contractual relationships between individual operators (private contracts) or, alternately, on collective agreements between producers and wine-makers. These markets today are very strong in the low quality grapes sector and in grapes processed by industrial wine makers. On the other hand, in ‘internal’markets (on-farm winemaking or provision to cooperatives by members), the price of grapes is implicit and depends on the degree of value added by the wine makers. These markets play a primary role in the high quality wine sector: territorial brand wines and so on. As a result, spot markets for wine grapes are thin on the ground. Spot prices for grapes are still collected and published weekly during the harvest season by various organizations, but today they do not really have the same significance as in the past. Prices are quantified as a purely formal act, often influenced by vested interests. The buyers’ effective willingness to pay is to a large extent only known by traders, and is linked to production strategies adopted by the winemakers.


Keywords: Grape, wine, markets, value chain
Jel Code: L1, L66, Q13

  1. Cafaggi, F. & Iamiceli, P. (eds.) (2010). Inter-firm networks in the European wine industry, European University Institute, San Domenico di Fiesole, disponibile a: http://cadmus.eui.eu/bitstream/handle/1814/15654/LAW_2010_19_rev. pdf?sequence=5.
  2. Castellani, L., Borra, D., Massaglia, S., Mazzarino, S. & Mancuso, T. (2010). Produzione e commercializzazione del vino in Langhe, Roero e Monferrato.
  3. Grugliasco (To): Dipartimento di Economia e Ingegneria Agraria, Forestale e Ambientale, 22-24.
  4. Cesaretti, G.P., Green, R., Mariani, A. & Pomarici, E. (2006). Il mercato del vino. Milano: FrancoAngeli.
  5. cia (2012). Siglato l’accordo interprofessionale sul prezzo dell’uva doc Marsala, cia di Trapani, disponibile in www.viniesapori.net.
  6. Corsi, A., Pomarici, E. & Sardone, R. (2004). Globalization and the world’s wine markets. In K. Anderson (Ed.), The World’s Wine Markets: Globalization at Work. London: Edward Elgar, pp. 73-97.
  7. De Ruvo, E., Sarnari, T. & Monduzzi, F. (2012). Report Vini a Denominazione di Origine. Struttura, produzione e mercato, ismea, aprile, 4-35.
  8. Galletto, L., Boatto, V., Thiene, M., Barisan, L., Bianchin, F. & Cai, M. (2007). Vino e sviluppo locale: innovazioni di processo e di prodotto e strategie commerciali.
  9. In Menghini S. (Ed.). Il ruolo del settore vitivinicolo nei processi di sviluppo sostenibile. Milano: FrancoAngeli, pp. 153-288.
  10. ismea (2012). News mercati - Vini, n. 33, settimana n. 37, 1-2. istat, 6° Censimento dell’Agricoltura, Roma, 2012. istat, 9° Censimento dell’Industria e dei Servizi, Roma, 2013.
  11. Malorgio, G., Grazia, C. & De Rosa, C. (2010). The determinants of GI wine bottling strategic decisions. An empirical analysis of Italian wineries. AAWE 4th Annual Conference, June 25-28, 2010, UC Davis, California.
  12. Malorgio, G., Grazia, C. & De Rosa, C. (2011a). Forme organizzative e scelte strategiche per la valorizzazione dei vini a denominazione di origine. Economia agroalimentare, 13(1-2), 367-390., DOI: 10.3280/ECAG2011-001016
  13. Malorgio, G., Pomarici, E., Sardone, R., Scardera, A. & Tosco, D. (2011b). La catena del valore nella filiera vitivinicola. AgriregioniEuropa, 7(27), 14-19.
  14. Massoli B. (2013). La viticoltura in Italia. Quali dimensioni produttive? AgriRegioniEuropa, 9(34), 109-113.
  15. Mediobanca (2013). Indagine sul settore vinicolo, Milano, aprile, 4-50.
  16. Mediobanca (2014). Indagine sul settore vinicolo, Milano, aprile, 3-56.
  17. Osservatorio ismea-mipaaf sui prodotti a denominazione d’origine (2011). Analisi della struttura e del mercato dei vini Doc, Docg e Igt, ismea, marzo, 5-37.
  18. Pagella, M. & Mazzarino, S. (1992). L’analisi per filiera: aspetti teorico-metodologici e applicazione al caso del Moscato, Annali dell’Accademia di Agricoltura di Torino, vol. CXXXIV, 123-152.
  19. Pomarici, E., Sarnari, T. & Raia, S., (2009). Effetti della globalizzazione del mercato del vino sui paesi tradizionali produttori di vino: il caso dell’Italia. Atti del XXXII Congresso Mondiale della Vigna e del Vino, June 2009, Zagabria, Croatia, pp. 1-8.
  20. Pomarici, E., Boccia, F. & Catapano, D. (2012). The wine distribution system over the world: an explorative survey. New Medit, 11(4), 23-32.
  21. Pomarici, E. & Boccia, F. (2014). La fortaleza comercial del sector del vino en Italia. In Compes Lopez R., Castillo Valero J. S. (Ed.). La economía del vino en Espagña y en el mundo. Cajamar: Caja Rural, pp. 473-517.
  22. Zanni, L. (2004). Leading Firms and Wine Clusters. Milano: FrancoAngeli.
  23. Unione Italiana Vini, Vigneto Italia, continua l’erosione, Il Corriere Vinicolo, 25/06/2012.

Simonetta Mazzarino, Alessandro Corsi, in "ECONOMIA AGRO-ALIMENTARE" 1/2015, pp. 29-58, DOI:10.3280/ECAG2015-001003

   

FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche