Where is genius to be found in the age of its economic and financial reproducibility? Ingenious individuals. Crisis of a myth and new possibilities sets out by considering the present uncertainty as to whether one may still speak of artistic geniuses in contemporary society, in order to critically examine some basic aspects of the traditional figure of the genius, as this has been developed in the aesthetic field, and to highlight some of its problematic implications, particularly in relation to the issue of individuality. The author suggests to approach the crisis of the ideology of genius not as a completely negative phenomenon, but as a stimulus for rethinking the individuality of the artist from alternative perspectives. In John Dewey’s pragmatism the author finds some useful conceptual tools and critical arguments, as well as different ways of understanding artistic production and its role.