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Consumer preferences for typical local products in Albania
Titolo Rivista: ECONOMIA AGRO-ALIMENTARE 
Autori/Curatori: Drini Imami, Engjell Skreli, Edvin Zhllima, Alban Cela, Olta Sokoli 
Anno di pubblicazione:  2015 Fascicolo: 3  Lingua: Inglese 
Numero pagine:  19 P. 11-29 Dimensione file:  206 KB
DOI:  10.3280/ECAG2015-003002
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Albania has the potential to develop quality products given its cultural, climatic and territorial diversity. Moreover, consumers’ sensitivity to the origin of agrofood products, the huge variety of products, the growing integration of farms into the market, combined with on-going improvements in the legal and institutional framework regarding Protected Designation of Origin (pdo) and Protected Geographical Indications (pgi) indicate that these quality schemes are valid options for the maintenance of the agricultural sector in Albania, especially in mountainous areas. This study is based on a structured survey including 269 face-to-face interviews which were conducted in Tirana during summer 2013. According to the study results, most consumers’ choice of products is based on their origin (domestic versus imported), with a preference for domestic products. Also, within the domestic product group, there are significant differences in perceptions based on which region of Albania they were produced in - most interviewees stated that the region/ area of origin is either important or very important when choosing to buy Albanian products. There is a clear pattern of regional preferences for various food products, including most notably cheese. Based on association of typical product to specific regions, Protected Designation of Origin or Protected Geographical Indications can be promoted.


Keywords: Consumer preferences, typical products, Albania
Jel Code: Q13

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  1. Drini Imami, Engjell Skreli, Edvin Zhllima, Catherine Chanb, Consumer attitudes towards organic food in the Western Balkans - the case of Albania in ECONOMIA AGRO-ALIMENTARE 2/2017 pp. 245, DOI: 10.3280/ECAG2017-002004
  2. Engjell Skreli, Drini Imami, Catherine Chan-Halbrendt, Maurizio Canavari, Edvin Zhllima, Ergent Pire, Assessing consumer preferences and willingness to pay for organic tomatoes in Albania: a conjoint choice experiment study in Spanish Journal of Agricultural Research /2017 pp. e0114, DOI: 10.5424/sjar/2017153-9889

Drini Imami, Engjell Skreli, Edvin Zhllima, Alban Cela, Olta Sokoli, in "ECONOMIA AGRO-ALIMENTARE" 3/2015, pp. 11-29, DOI:10.3280/ECAG2015-003002

   

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