Time is a scarce resource and its organization are one of the major concerns of contemporary life, becoming more and more a market “object” for value extraction strategy. However, there are institutions that overturn this trend: time banks. Though time-banking services time is not simply a scarce resource but a new means of exchange based on reciprocity scheme. Time banks, as a model of an alternative transaction to the market exchange redefined following the logic of the sharing economy. The article aims to analyze the opportunities and the limitations by examining a case study, of an online platform for Time-Banking. The research follows a net-nographic approach combining data collected with those obtained through a survey of users that examines the issue of the purpose and interactions with other forms of economic exchange between on-line and off-line.
Keywords: Collaborative economy, time-banking, reciprocity, digital platforms