The contribution analyses the social change from the point of view of the mediatization approach. The concept of mediatization has to be distinguished from that of mediation, because it identifies a meta-process of cultural and social transformation such as urbanization, globalization and individualization. This meta-process is influenced -but not determined - by media and it refers to the ability of media to spread their format or to impose specific frame in the lifeworld. On this basis, the article identifies three strands of the debate about mediatization - institutionalist, social constructivist, material - and then identifies the systemic approach as an important corrective to the limits of the three approaches. The systemic approach, using the themes of "synchronization" and "irritation" among the social systems and the "media logics" shows how the mediatization is a complex process that must also include non-media factors and agency of subjects. In summary, the mediatization is a meta-process that can not be reduced to specific techno-communicative devices and therefore has a more abstract generalized valence. But at the same time the mediatization does not incorporate an (average) unitary logic and therefore can only be observed through the specificity of the media practices. Ultimately the mediatization is not proposed as a new paradigm or as a middle-range theory. Rather it is a guiding concept for the empirical exploration of the social transformations that takes into account how it is today intensified media’s saturation of social interaction.
Keywords: Mediatization, media studies, media practice, performance.