The digital age has been producing a real cultural revolution within the journalistic field. Journalists and editorial organizations have to adapt their working practices to comply with new forms of news coverage, which change our way of accessing and consuming news. At the same time, sources are getting more and more professional in managing news processes. This has deeply influenced both news contents and the containers through which reality is delimited and shaped. Every newsroom must be able to oversee the newsmaking process in three different contexts: the traditional one, the web, and social media; therefore journalists must develop efficient strategies and criteria to manage each of them.
Keywords: Journalism, social media, public interest, digital first, hybridization, journalistic professionalism.