Place branding: a cross-road between academics of many disciplines and practitioners. Call for "a" articles written by marketing academicians!
Autori/Curatori: Chiara Mauri 
Anno di pubblicazione:  2016 Fascicolo: 4  Lingua: Inglese 
Numero pagine:  6 P. 7-12 Dimensione file:  53 KB
DOI:  10.3280/MC2016-004001
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  29. Zenker S. (2015). Inter-Regional Place Branding: Best Practices, Challenges and Solutions. Springer.

Chiara Mauri, in "MERCATI & COMPETITIVITÀ" 4/2016, pp. 7-12, DOI:10.3280/MC2016-004001


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