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Branding in the digital era
Titolo Rivista: MERCATI & COMPETITIVITÀ 
Autori/Curatori: Maria Vernuccio, Tiziano Vescovi 
Anno di pubblicazione:  2016 Fascicolo: 4  Lingua: Inglese 
Numero pagine:  8 P. 15-22 Dimensione file:  58 KB
DOI:  10.3280/MC2016-004002
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  2. Roberta De Michele, Gianluca Marchi, Influencer identification and selection on social networking sites: An analysis on Instagram in MERCATI & COMPETITIVITÀ 4/2018 pp. 129, DOI: 10.3280/MC2018-004008
  3. Maria Vernuccio, What is happening to the brand? in MERCATI & COMPETITIVITÀ 4/2018 pp. 7, DOI: 10.3280/MC2018-004001

Maria Vernuccio, Tiziano Vescovi, in "MERCATI & COMPETITIVITÀ" 4/2016, pp. 15-22, DOI:10.3280/MC2016-004002

   

FrancoAngeli è membro della Publishers International Linking Association associazione indipendente e no profit per facilitare l'accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche