Marketing in an experiential perspective: Toward the "Experience Logic"
Titolo Rivista: MERCATI & COMPETITIVITÀ 
Autori/Curatori: Tonino Pencarelli 
Anno di pubblicazione:  2017 Fascicolo: Lingua: Inglese 
Numero pagine:  8 P. 7-14 Dimensione file:  427 KB
DOI:  10.3280/MC2017-002001
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Tonino Pencarelli, in "MERCATI & COMPETITIVITÀ" 2/2017, pp. 7-14, DOI:10.3280/MC2017-002001

   

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