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Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)
Titolo Rivista: MERCATI & COMPETITIVITÀ 
Autori/Curatori: Federica Ceccotti, Alberto Mattiacci, Costanza Nosi 
Anno di pubblicazione:  2017 Fascicolo: Lingua: Inglese 
Numero pagine:  26 P. 77-102 Dimensione file:  173 KB
DOI:  10.3280/MC2017-004005
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The article provides a longitudinal analysis of Italian marketing studies by examining the articles published in three leading academic Journals over the period 2005-2015. The adopted research methodology is of quali-quantitative type, and combines qualitative content analysis with software-assisted text analysis. The outcomes reveal that some key tendencies emerge in both the covered topics and the adopted research methods, and the Italian marketing literature is progressively aligning to the consolidated international research practices. The study results may provide useful insights for both Italian and foreign marketing scholars.


Keywords: Marketing studies, marketing evolution, longitudinal analysis, text analysis, scientific research.

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Federica Ceccotti, Alberto Mattiacci, Costanza Nosi, in "MERCATI & COMPETITIVITÀ" 4/2017, pp. 77-102, DOI:10.3280/MC2017-004005

   

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