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Trends in marketing studies. A longitudinal analysis of leading Italian academic journals (2005-2015)
Journal Title: MERCATI & COMPETITIVITÀ 
Author/s: Federica Ceccotti, Alberto Mattiacci, Costanza Nosi 
Year:  2017 Issue: Language: English 
Pages:  26 Pg. 77-102 FullText PDF:  173 KB
DOI:  10.3280/MC2017-004005
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The article provides a longitudinal analysis of Italian marketing studies by examining the articles published in three leading academic Journals over the period 2005-2015. The adopted research methodology is of quali-quantitative type, and combines qualitative content analysis with software-assisted text analysis. The outcomes reveal that some key tendencies emerge in both the covered topics and the adopted research methods, and the Italian marketing literature is progressively aligning to the consolidated international research practices. The study results may provide useful insights for both Italian and foreign marketing scholars.
Keywords: Marketing studies, marketing evolution, longitudinal analysis, text analysis, scientific research.

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Federica Ceccotti, Alberto Mattiacci, Costanza Nosi, in "MERCATI & COMPETITIVITÀ" 4/2017, pp. 77-102, DOI:10.3280/MC2017-004005

   

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