Many scholars have recognized the negative consequences that arise from establishing and developing business relationships. Such consequences are also known as the dark side of business relationships. It has been stated that the dark side of business relationships limits value co-creation, if not destroying value entirely. At any rate, its wider effects on value processes beyond value co-creation still remain underinvestigated, with scant empirical evidence to date. This study aims to shed light on the implications of the dark side of business relationships for five value processes - namely, value co-creation, communication, measurement, appropriation, representation -. The empirical research analyzes 32 interviews with business-tobusiness managers in customer and supplier firms. Results from the study show that all value processes present a dark side and that their effects are interconnected. It thus also highlights the need for systematic and coordinated managerial actions aimed at managing such effects.
Keywords: Dark side, value, business-to-business, opportunism, uncertainty, misalignment.