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The impact of emotional intelligence of consumers when purchasing products with nutritional claims
Titolo Rivista: ECONOMIA AGRO-ALIMENTARE 
Autori/Curatori: Belinda López-Galán, Tiziana de-Magistris, Vincenzina Caputo 
Anno di pubblicazione:  2017 Fascicolo: Lingua: Inglese 
Numero pagine:  14 P. 275-288 Dimensione file:  150 KB
DOI:  10.3280/ECAG2017-002006
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Our study assesses the influence of Emotional Intelligence of purchase decision of food with nutritional claims. We used the Consumer Emotional Intelligence Scale (ceis) to evaluate emotional abilities and we included a latent class model to assess its influenced on the purchase decision of potato chips. We found that in part of the sample purchase decision regarding food was influenced by their emotional intelligence ability. Our study expands on the relationship of EI and the food choices of consumers and shows how this relationship is heterogeneous across consumers.


Keywords: Emotional ability, purchase behavior, healthier food, cluster analysis, real choice experiment
Jel Code: C38, D12, I12, I18

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  1. Belinda López-Galán, Tiziana de-Magistris, Testing Emotional Eating Style in Relation to Willingness to Pay for Nutritional Claims in Nutrients /2019 pp. 1773, DOI: 10.3390/nu11081773

Belinda López-Galán, Tiziana de-Magistris, Vincenzina Caputo, in "ECONOMIA AGRO-ALIMENTARE" 2/2017, pp. 275-288, DOI:10.3280/ECAG2017-002006

   

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