In the globalized western thinking, the accelerated techno-scientific-communicational progress generated a widespread critique toward ambiguity, promoting the notion that true knowledge must adhere to scientific paradigms, based on either true or false. As a reaction, this trend is adding to the social reality an increasing need of a tool that allows emancipation from the deterministic cage of scientific rationality. This need can be satisfied by ambiguity, as typical of crea-tive and receptive figurative arts. Their phenomenology, originating from an im-pulse, takes shape in its development, following free ̶ not decided ex-ante by a form, but being realized ex-post as acting-form (literally formativity) pathways. Thus created, figurative arts is ‘open’ to the free interpretation of spectator. Thus becoming conform, figurative art extend their cultural influence to the society, pre-ferring freedom around the polar couple of freedom and order.
Keywords: Ambiguity, sociology of arts, visual arts, formativity.