The article intends to propose a model of audience development starting from a specific case of study, with the aim to enucleate some characteristics observed in their development to ask how they can help to define new boundaries of a formulation often used as a passepartout in cultural planning. An itinerant show, Dune, is described and analyzed. This work is the result of months of residences and research in a specific geographical place. The author tries to ask how the processes of construction and reconstruction of the community can influence the poetics, recovering some features of the history of the New Theatre, re-linking some historiographical threads and trying to advance some hypotheses on the border between theatre and sociology. The contribution also makes use of survey materials collected specifically in the field. The final proposal is we must always ask ourselves how the theatre is willing to move and "develop", in search of new interactions with society.
Keywords: Actor, poetry, Taranto, spectators, residency, poetics.