A large amount of UGCs shared by people on the Internet and on Social Media consists of photos, images and pictures. New forms of qualitative data continually emerge (Creswell, 2009), many of these today come from the Social Media context. The paper tries to transfer Content Analysis method from text to visual content (images and pictures), focussing on UGCs one. This paper would contribute to the existing literature modelling a specific new protocol to analyse UGC photos, images and pictures deriving from Social Media. In this process, the automated vs. human coding is also considered, with a review of innovative collecting methods.
Keywords: Social Media, UGC, visual data, image, picture, coding. First submission: 19/01/2018, accepted: 27/07/2018