A (Social Media) picture is worth a thousand words

Autori/Curatori Francesca Negri
Anno di pubblicazione 2018 Fascicolo 2018/4 Lingua Inglese
Numero pagine 18 P. 47-64 Dimensione file 508 KB
DOI 10.3280/MC2018-004004
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FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche

A large amount of UGCs shared by people on the Internet and on Social Media consists of photos, images and pictures. New forms of qualitative data continually emerge (Creswell, 2009), many of these today come from the Social Media context. The paper tries to transfer Content Analysis method from text to visual content (images and pictures), focussing on UGCs one. This paper would contribute to the existing literature modelling a specific new protocol to analyse UGC photos, images and pictures deriving from Social Media. In this process, the automated vs. human coding is also considered, with a review of innovative collecting methods.

Keywords:Social Media, UGC, visual data, image, picture, coding. First submission: 19/01/2018, accepted: 27/07/2018

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Francesca Negri, A (Social Media) picture is worth a thousand words in "MERCATI & COMPETITIVITÀ" 4/2018, pp 47-64, DOI: 10.3280/MC2018-004004