The paper analyses a case study in the frame of nested market: a cooperative located in Southern Piedmont promoting entrepreneurship for refugees and asylum seekers toward entrepreneurship in the agri-food sector. The area is characterized by the production of Moscato, a Designation of Controlled and Guaranteed Origin wine, and recently it has nominated Unesco World Heritage site; however, it presents some criticality in terms of economic integration and social cohesion. The cooperative intends to enhance local resources by introducing alternative production methods and circuits of commerce, fully respecting the remuneration of work in all phases of the supply chain and the environment. The design and implementation of the project, the actors involved, the funding and the tools used are presented in the paper, highlighting originality and weakness also in order to discuss their scalability.
Keywords: Nested market, economic integration, social cohesion, agri-food chain, alternative food chains, refugees.