Titolo Rivista MERCATI & COMPETITIVITÀ
Autori/Curatori Francesco Raggiotto
Anno di pubblicazione 2019 Fascicolo 2019/2 Lingua Inglese
Numero pagine 22 P. 105-126 Dimensione file 0 KB
DOI 10.3280/mc2-2019oa8134
Il DOI è il codice a barre della proprietà intellettuale: per saperne di più
clicca qui
FrancoAngeli è membro della Publishers International Linking Association, Inc (PILA)associazione indipendente e non profit per facilitare (attraverso i servizi tecnologici implementati da CrossRef.org) l’accesso degli studiosi ai contenuti digitali nelle pubblicazioni professionali e scientifiche
Multi-billion-dollar revenues and thousands of people involved, qualify extreme sports as a growing marketing phenomenon. This study addresses the determinants of consumer-athletes intention to revisit extreme sport events. We propose a model investigating the role sensation-seeking tendency, event satisfaction, and event image fit in determining revisit intention of active participants, basing on sensationseeking theory. The model is empirically tested with the SPSS PROCESS macro on 240 active participants in extreme sport events. The findings suggest that sensationseeking leads to revisit intention only through satisfaction, especially when event image fit is strong.
Multi-billion-dollar revenues and thousands of people involved, qualify extreme sports as a growing marketing phenomenon. This study addresses the determinants of consumer-athletes intention to revisit extreme sport events. We propose a model investigating the role sensation-seeking tendency, event satisfaction, and event image fit in determining revisit intention of active participants, basing on sensationseeking theory. The model is empirically tested with the SPSS PROCESS macro on 240 active participants in extreme sport events. The findings suggest that sensationseeking leads to revisit intention only through satisfaction, especially when event image fit is strong.
Keywords:Extreme sports, revisit intentions, sport events, sensation seeking, image fit, moderated mediation.
Francesco Raggiotto, Risk is my business. Determinants of revisit intentions among participants in extreme sporting events in "MERCATI & COMPETITIVITÀ" 2/2019, pp 105-126, DOI: 10.3280/mc2-2019oa8134