For companies that consider sustainability as one of their objectives, the challenge is to innovate their business model by combining aspects of environmental and social sustainability with economic sustainability. Companies that focus on sustainability can innovate their business models, focusing on environmental, social or economic aspects through new forms of production and distribution of value. An original study conducted on about 50 Italian B Corp and Benefit Corporation in 2018 showed that companies aim to develop new consulting services to support the spread of sustainable models on a large scale to maximize the benefits of sustainability. They are mainly involved in transforming marketing activities, information processes and supply chain relations, focusing on the fundamental involvement of employees and motivated by ethical and networking factors. The key element is represented by communication to enhance investments and the path of innovation started.
Keywords: Business Models, Sustainability, B Corp, Benefit Corporation, Human Resources, Social Impact