Click here to download

Polish farmer and consumer preference for product produced within standards respected animal welfare
Author/s: Monika Gebska, Barbara Golebiewska, Carmen Hubbard 
Year:  2019 Issue: Language: English 
Pages:  20 Pg. 733-752 FullText PDF:  293 KB
DOI:  10.3280/ECAG2019-003009
(DOI is like a bar code for intellectual property: to have more infomation:  clicca qui   and here 

In the last two decades, public concerns regarding animal welfare have increased significantly worldwide. These in turn, put pressure on policy-makers to act, by imposing stricter regulations on how animals are reared and treated. This is particularly the case in the European Union, who leads globally in the development of international conventions for the protection of animals and where animals are officially recognised as ‘sentient beings’. Research into animal welfare within the natural and social sciences has also flourished. Given the growing public concerns, more research regarding a better understanding of consumers’ attitudes and behaviour regarding animal welfare friendly products is needed. This study aims to examine consumers’ awareness regarding farm animal welfare. More specifically, it focuses on Polish consumers’ attitudes towards animal welfare when making decisions on purchasing animal products. Respondents were divided in two major categories of consumers, i.e. farmers and non-farmers. Research conducted in Poland among farmers being consumers of animal products shows that less than 50% have encountered the concept of animal welfare. In the case of the non-farmers, the share of respondents familiar with the concept of animal welfare was lower (38%).
Keywords: Animal welfare, consumer, farmers, meat.
Jel Code: Q5, D10, D12

  1. Bell, E., Norwood, F.B. & Lusk J.L. (2017). Are consumers wilfully ignorant about animal welfare? Animal Welfare, 26, 399-402., DOI: 10.7120/09627286.26.4.399
  2. Bieberstein, A., Roosen, J., Marette, S., Blanchemanche, S. & Vandermoere, F. (2012). Consumer choices for nano-food and nano-packaging in France and Germany, European Review of Agricultural Economics, 40(1), 73-94.
  3. Bock, B.B. & van Huik, M.M. (2007). Animal welfare: the attitudes and behavior of European pig farmers. British Food Journal, 109(11), 931-944., DOI: 10.1108/00070700710835732
  4. Buller, H. & Morris, C. (2003). Farm animal welfare: A new repertoire of naturesociety relations or modernism re-embedded? Sociologia Ruralis, 43(3): 216-238.
  5. Clark, B., Stewart, G.B., Panzone, L.A., Kyriazakis, I. & Frewer, L.J. (2017). Citizens, consumers and farm animal welfare: A meta-analysis of willingness-topay studies. Food Policy, 68.
  6. cobos (2014). Zachowania zywieniowe Polakow. Komunikat z badan, 115.
  7. Cornish, A., Raubenheimer, D. & McGreevy, P. (2016). What We Know about the Public’s Level of Concern for Farm Animal Welfare in Food Production in Developed Countries. Animals (Basel). Epub November 16, 6(11),
  8. Cziszter, L.T., Acatincai, S., Stanciu, G., Sossidou, E.N., Peneva, M. & Gavojdian, D. (2009). Farm Animal Welfare Economics. Lucrari stiintifice Zootehnie si Biotehnologii, 42(2), 554-564.
  9. Deimel, I., Franz A., Frentrup, M., Meyer von, M., Spiller A. & Theuvsen L. (2010). Perspektiven fur ein Europaisches Tierschutzlabel, Gottingen. -- Retrieved from:
  10. Di Pasquale, J., Nannoni, E., Adinolfi, F., Del Duca, I., Capitanio, F., Sardi, L., Vitali, M. & Martelli, G. (2016). A case-study on profiling Italian consumers of animal-friendly foods. Italian Journal of Animal Science, 15(2), 294-302,, DOI: 10.1080/1828051X.2016.1180963
  11. Dobrzanski, Z. (2009). Ekonomiczne i prawne aspekty dobrostanu zwierzat gospodarskich. (Economic and legal aspects of animal welfare). In I. Marcinkowska (Ed.), Przyszlosc sektora rolno-spozywczego i obszarow wiejskich (pp. 215-226). iung-pib Pulawy.
  12. Duncan, I.J.H. & Fraser, D. (1997). Understanding animal welfare. In M.C. Appleby & B.O. Hughes (Eds.), Animal Welfare (pp. 19-31). Wallingford: cab International.
  13. Franz, A., Deimel, I. & Spiller, A. (2012). Concerns about animal welfare: a cluster analysis of German pig farmers. British Food Journal, 114(10), 1445-1462., DOI: 10.1108/00070701211263019
  14. Fraser, D. & Weary, D.M. (2004). Quality of life of farm animals: linking science, ethics and animal welfare. In G.J. Benson & B.R. Rollin (Eds.), The Well-being of Farm Animals: Challenges and Solutions. Blackwell, Ames, IA.
  15. Frewer, L.J., Kole, A., Van de Kroon, S.M.A. & de Lauwere, C. (2005). Consumer Attitudes Towards the Development of Animal-Friendly Husbandry Systems. Journal of Agricultural and Environmental Ethics, 18, 345-367.
  16. Gallup (2015). US support for animals having same rights as people. – Retrieved from: poll/183275/say-animals-rights-people.aspx.
  17. Golebiewska, B., Gebska, M. & Stefanczyk, J. (2018). Animal welfare as one of the criterion determining polish consumers’ decisions regarding their purchase of meat. Acta Scientiarum Polonorum, Oeconomia, 17(3), 17-21., DOI: 10.22630/ASPE.2018.17.3.33
  18. gus (2017a). Charakterystyka gospodarstw rolnych w 2016 r. Informacje i opracowania statystyczne (Characteristics of farms agricultural in 2016. Information and statistical studies). Warszawa.
  19. gus (2017b). Statistical Yearbook of Agriculture, Warsaw.
  20. Harper, G.C. & Henson, S.J. (2001). The extent of consumer concerns about animal welfare-The comparative representative sample survey. Centre for Food Economics Research, The University of Reading, UK.
  21. Heise, H. & Theuvsen, L. (2017). What do consumers think about farm animal welfare in modern agriculture? Attitudes and shopping behaviour. International Food and Agribusiness Management Review, 20(3):, DOI: 10.22434/IFAMR2016.0115
  22. Heise, H. & Theuvsen, L. (2018) German dairy farmers’ attitudes toward farm animal welfare and their willingness to participate in animal welfare programs: a cluster analysis, International Food and Agribusiness Management Review, 21(8) 1121-1136., DOI: 10.22434/IFAMR2017.0066
  23. Heleski, C.R., Mertig, A.G. & Zanella, A.J. (2006). Stakeholder attitudes toward farm animal welfare. Anthrozoös, 19(4), 290-307., DOI: 10.2752/089279306785415439
  24. Hubbard, C., Bourlakis, M. & Garrod, G. (2007). Pig in the middle: farmers and the delivery of farm animal welfare standards. British Food Journal, 109, 919-931.
  25. Hubbard, C., Clark, B. & Foster, L. (2018). Farm Animal Welfare and Consumers. In S. Matsumoto & T. Otsuki (Eds.), Consumer Perception of Food Attributes. Crc Press. A Science Publishers Book.
  26. Ingenbleek, P.T.M., Harvey, D., Ilieski, V., Immink, V.M., de Roest, K. & Schmid, O. (2013). The European Market for Animal-Friendly Products in a Societal Context. Animals (Basel), 3(3), 808-829.
  27. Kauppinen, T. (2013). Farm animal welfare and production in relation to farmer attitudes. Academic Dissertation. Faculty of Veterinary Medicine. University of Helsinki Finland. Kılıc, I. & Bozkurt, Z. (2013). The Relationship between Farmers’ Perceptions and Animal Welfare Standards in Sheep Farms. Asian Australas. J. Anim. Sci., 26(9), 1329-1338.
  28. Kjarnes, U., Miele, M. & Roex, J. (2007). Attitudes of consumers, retailers and producers to farm animal welfare. Welfare Quality Report No. 2. – Retrieved from:
  29. Kokocinska, A. & Kaleta, T. (2016). Znaczenie etologii w naukach o dobrostanie zwierzat (The role of ethology in animal welfare). Roczniki Naukowe Polskiego Towarzystwa Zootechnicznego, 12(1): 49-62.
  30. Lund, V. & Rocklinsberg, H. (2001). Outlining a conception of animal welfare for organic farming systems. Journal of Agricultural and Environmental Ethics, 14, 391-424.
  31. McEachern, M.G. & Willock, J. (2004). Producers and consumers of organic meat: A focus on attitudes and motivations. British Food Journal, 106(7), 534-552., DOI: 10.1108/00070700410545737
  32. Miranda-de la Lama, G.C., Estevez-Moreno, L.X., Villarroel, M., Rayas-Amor A.A., Maria G.A. & Sepulveda, W.S. (2018). Consumer Attitudes Toward Animal Welfare-Friendly Products and Willingness to Pay: Exploration of Mexican Market Segments. J. Appl Anim Welf Sci, 3, 1-13., DOI: 10.1080/10888705.2018.1456925
  33. Mroczek, J.R. (2013). Animal welfare as an element of retardation reversing the transformation of resources in livestock production. Ecological Engineering, 3, 181-188.
  34. Nocella, G., Hubbard, L. & Scaroa, R. (2010). Farm animal welfare, consumer willingness to pay, and trust: results of a cross-national survey. Applied Economic Perspective and Policy, 32, 275-297.
  35. Pilar Martinez-Ruiz, M., Jimenez-Zarco, A.I. & Izquierdo-Yusta, A. (2010).
  36. Customer satisfaction’s key factors in Spanish grocery stores; evidence from hypermarkets and supermarkets. Journal of Retailing and Consumer Services, 17, 278-285.
  37. Scarpa, R., Spalatro, F. & Canavari, M. (2007). Investigating preferences for environment friendly production practices. Taste segments for organic and integrated crop management potatoes in Italian households. In. M. Canavari & K. D. Olson (Eds.), Organic Food. Consumers’ Choices and Farmers’ Opportunities. Springer.
  38. Schulze, B., Lemke, D. & Spiller, A. (2008). Glucksschwein oder arme Sau? Die Einstellung der Verbraucher zur modernen Nutztierhaltung. In A. Spiller & B. Schulze (Eds.), Zukunftsperspektiven der Fleischwirtschaft: Verbraucher, Märkte, Geschäftsbeziehungen. Goettingen, Germany: University Publishing.
  39. Scott, M.E., Nolan, A.M. & Fitzpatrick, J.L. (2001). Conceptual and methodological issues related to welfare assessment: A framework for measurement. Acta Agriculturae Scandinavica, Section A. Anim. Sci., 30, 5-10 (Supplement).
  40. Special Eurobarometer (2007). Attitudes of EU citizens towards Animal Welfare. European Commission.
  41. Special Eurobarometer (2016). Report. Attitudes of Europeans towards Animal Welfare.
  42. usda (2019). Animal Welfare Audit and Certification Programs. -- Retrieved from:
  43. Vanhonacker, F., Lengard, V., Hersleth, M. & Verbeke, W. (2010). Profiling European traditional food consumers. British Food Journal, 112(8), 871-886.
  44. Vanhonacker, F., Verbekea, W., Pouckeb Van, P. & Tuyttensb, F.A.M. (2008). Do citizens and farmers interpret the concept of farm animal welfare differently? Livestock Science, 116(1-3), 126-136.
  45. Vanhonacker, F. & Verbeke, W. (2014). Public and consumer policies for higher welfare food products: challenges and opportunities. Journal of Agricultural and Environmental Ethics, 27, 253-171.
  46. Veissier, I., Spoolder, H., Rushen, J. & Mounier, L. (2016). Editorial: Pigs crying, silent fish and other stories about animal welfare assessment. Animal, 10(2), 292- 293., DOI: 10.1017/S1751731115002682
  47. Vetouli, T., Lund, V. & Kaufmann, B. (2012). Farmers’ Attitude Towards Animal Welfare Aspects and Their Practice in Organic Dairy Calf Rearing: a Case Study in Selected Nordic Farms. Journal of Agricultural and Environmental Ethics, 25, 349-364.
  48. Wambui, J., Lamuka, P., Karuri, E. & Matofari, J.W. (2018). Animal Welfare Knowledge, Attitudes and Practices of Stockpersons in Kenya. Anthrozoos A Multidisciplinary Journal of The Interactions of People & Animals, 31(4), 397-410., DOI: 10.1080/08927936.2018.1482111
  49. Wolf, C.A., Tonsor, G.T., McKendree M.G.S., Thomson, D.U. & Swanson, J.C. (2016). Public and farmer perceptions of dairy cattle welfare in the United States. Journal of Dairy Sciences, 99, 5892-5903.
  50. You, X., Li, Y., Zhang, M., Yan H. & Zhao, R. (2014). A Survey of Chinese Citizens’ Perceptions on Farm Animal Welfare. PLoS ONE, 9(10).
  51. Zahran, A.M. (2016). Development of animal welfare legislation. Presentation: 4th oie Global Conference on Animal Welfare, 6-8 December, Mexico. – Retrieved from:

Monika Gebska, Barbara Golebiewska, Carmen Hubbard, in "ECONOMIA AGRO-ALIMENTARE" 3/2019, pp. 733-752, DOI:10.3280/ECAG2019-003009


FrancoAngeli is a member of Publishers International Linking Association a not for profit orgasnization wich runs the CrossRef service, enabing links to and from online scholarly content